Most contractors don’t build a significant marketing database but they should. Email marketing is a key strategy in keeping your business relevant in the minds of customers.
The obvious first step is creating a spreadsheet with customer emails. This takes consistent effort to retain this information. I always add customer emails to the contract themselves so the information doesn’t go missing after a few months.
Emailing your customers should be done annually or semiannually. I don’t recommend snail mail or any other form of mail because most people will trash it right away. But after they see your email they will do what everyone does with email. Leave it sitting their inbox as they go back to their lives. But fortunately when they remember they need a contractor they can quickly search their inbox for you recent email.
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